About Us

Born here. Worn Here. 

South of Huey is Louisiana-loud, proud, and just a little bit irreverent. We're a Baton Rouge-based brand making T-Shirts, hats, and gear that locals actually want to wear. 

Our motto-Born here. Worn here.- isn't just a tagline. It's a promise that everything we make is rooted in Louisiana culture. Whether you're repping Tigerland, showing off your homeotwn pride, or just wanting something the feels real, we've got you covered. 

South of Huey: for the folks, who never really left- even if they did.